Who is Yulu
Company Name : Yulu – ride the change
Founder & CEO : Amit Gupta
Founded On : 7th August, 2017
Based At : Bangalore, Karnataka
Business Form : Service Provider
What they do
Yulu is a pocket-friendly startup that caters to the solution for the first mile and last mile connectivity in everyday commute.
They have built a technology platform focused on micro-mobility and they are harnessing technology to solve complex urban mobility problems using their unique and smart vehicles.
They are the only company in the India, in the micro-mobility segment operating with swappable battery solutions for Electric Vehicles (EVs).
They have embarked on their journey with multiple hardware innovation ranging from unique battery charging stations to developing various ML/AI (Artificial Intelligence) models, IoT devices, etc.
Yulu users can take a GREEN ride just by scanning the QR Code on it to unlock any Yulu smart virtually dock-less vehicle.
How it started & current status
They were passionate about design and innovation for urban mobility.
They understood early in the journey that the form factor will play a major role while scaling Yulu services across the country.
With this view, they invested their bandwidth in designing India’s first sharing-friendly smart bicycle, “Yulu Move” (bicycle) that is suitable for their local culture and usage patterns.
They have been taking help from local manufacturers to produce their vehicles in India since the beginning.
After running the service with bicycles and understanding the need of the market, they decided to add electric mobility to their service.
Looking at the gap in the market, they decided to design “Yulu Miracle” (EV) which is a unique battery operated, lightweight, easy to ride, small 2-wheeler.
Presently, they have almost 1 Million+ customers across Bangalore (Karnataka), Mumbai (Maharashtra) , Pune (Maharashtra) & Bhubaneswar (Odisha)
Service Brief
Yulu Miracle (EV)
Yulu Miracle EV
Yulu Miracle has a maximum speed of 25 kmph and it comes under the exempted category where there is no requirement for driving license or helmet.
It has been enabling individuals to take eco-friendly rides at pocket-friendly prices and reduce carbon footprint.
Yulu Miracle is using swappable lithium-ion battery and has developed highly scalable networking of charging stations.
Yulu Move (Bicycle)
Yulu Move Bicycle
Yulu Move is a smart lock enabled bicycle which effectively solves the first mile, last mile and short distance commute challenges.
It helps commuters to take a Move to run errands, travel short distances or use it as a fitness friend.
How they stand out
They use IOT enabled smart vehicle which is easy and convenient to commute.
Yulu is a pocket-friendly product that caters to the solution for the first mile and last mile connectivity.
Words from Yulu
On government policies for EV
” The Government has already implemented schemes to initiate the faster adaption of EV.
We are happy to see that all schemes have an aim to curb the carbon footprints.
All the automobile and manufacture sectors need to come ahead for faster implementation. ”
Hurdles faced in business
” As of now nothing. People are adopting the trend of cycling and switching to EV to reach offices and they are happy with the concept of micro-mobility. “
Next 3 years plan
” Our goal is to run Yulu service in all Tier 1 and the rest of the Smart cities in India.
We expect to be the largest micro-mobility player in India and have 1 Mn shared electric 2-wheelers by 2022.
We will also explore launching this service outside of India by forming strategic partnerships. ”
Technologies used by Yulu
” At Yulu we are building a technology platform focused on micro-mobility.
Technology binds us at Yulu, and we are harnessing technology to solve complex urban mobility problems using our unique and smart vehicles.
Yulu platform is simple, robust, scalable, supports multiple vehicles, and uses a common information model.
We believe in data-driven business, and have developed ML/AI models powered by data gathered from Users/IoT devices to provide better user experience and increase operational efficiency.
We try to provide the best user experience by keeping the app simple to use.
Yulu users can take a GREEN ride just by scanning the QR Code to unlock any Yulu smart vehicle. ”